Growing and Underestimated
Outbound Spend: USD 2-3 billion annually | Population: 5 million | Growth: 8-10% annually
Omani outbound grows steadily as incomes rise, with families seeking nature/cultural destinations + beach resorts in 4-5 star comfort (70% preference) during school holidays (June-September).
A handful of strong agencies control most bookings, making trade focus highly effective. Reliable growth market responding strongly to education, presence, and tailored offers through concentrated trade channels.