Market Access
United Arab Emirates
A highly developed and competitive market where speed, consistency, and relationships determine results. Brands succeed by maintaining strong trade visibility and staying actively engaged throughout the year.
Qatar
A focused, high-value market where decisions are made by a small group of influential and known buyers.
Personal relationships and regular engagement play a central role in commercial success.
Saudi Arabia
A fast-changing market with significant long-term opportunity driven by Vision 2030 and new travel demand.
Progress depends on local presence, trust, and the ability to navigate relationships with patience.
Kuwait
A trust-led market where long-standing relationships strongly influence buying decisions. Brands that invest in continuity and credibility see the strongest and most sustainable growth.
Bahrain
A close-knit market shaped by corporate travel and short leisure stays.
Familiarity, reputation, and ongoing in-market activity drive consistent performance.
Oman
An experience-driven market with growing interest in premium and niche travel. Conversion improves when the trade clearly understands the product and its unique value.
Egypt
Egypt's massive population drives volume + premium growth, with travelers favoring Europe (30%), Middle East (25%), Turkey (20%) for midscale/upscale city + beach stays.
Jordan
Jordan delivers stable business from Amman with 4–5 star preference (65%) for 5–7 night stays. 75% agency bookings favor regional + long-haul destinations balancing comfort and value.